About Elaine Jiang

Elaine was fond of mix-matching gems and beads from old jewelry pieces of her grandmother ever since she was little. Looking back, she was already a designer at a young age when she took apart her mother's necklaces, bracelets and earrings and then rearranged the different elements. She once even took off a silver charm from her grandmother's smoke pipe and used it to adorn one of the necklaces that she made for herself.

This passion of jewelry design eventually landed her in a position as a buyer for a Shanghai based Hong Kong jewelry company. During her time as a buyer, Elaine studied the upcoming fashion trends and directed the designers and managers of different factories to create pieces based on her ideas. Her work was very well appreciated by her peers as well as the clients of the company.

After 3 years working for the Hong Kong jewelry company, she was encouraged by clients and designers to run her own business in a field that she is designated to excel.

Elaine then started her own jewelry design and manufacturing business in 2001. In 2004, Eastern Accents was created and has been enjoying a remarkable growth ever since.

Today, women all over the world love Elaine's signature asymmetrical style, which actually instills harmony to her creation. Elaine's designs are also well known for their surface textural hand polishing and for their components that are the result of her working together with the best jewelry artisans from China, Italy and the US.


PIARA by ELAINE J is about romance represented by trendy colorful semi-precious stones stylishly arranged to tell a love story.

PIARA is not only a beautiful sounding Hindi word for "Love", it also sounds like the word for "stone" in most Romantic languages such as French (pierre),Italian (pietra) and Spanish (piedra). Since every piece of PIARA jewelry is an ensemble of elements coming from both Asia and Europe, PIARA is a name that says it all.

The collections of PIARA by ELAINE J are simple yet sophisticated and classic; they come in different colors and their versatility of wearing adorns becomingly women of any style, be it chic or smart casual.

PIARA by ELAINE J is designed to bring out the feminineness, elegance, romance and joyfulness in each woman. Inspired by Elaine's travels around the world, the designs are a combination of influences from different cultures and aesthetics. For example, under the setting sun in Santorini (Greece), Elaine was inspired to create a line of jewelry that used mainly pearl, turquoise and blue topaz, which she put together with a brush finishing plated gold chain.This line depicts an imaginary yet vivid scene of Santorini's white houses with their dark blue shutters overlooking the soft blue sea during sunset.


We are seriously committed to providing our customers affordable and enchanting jewelry with the best quality by ensuring that our whole process is cost-effective and quality controlled from A to Z.

As CEO and executive designer of the company, Elaine relentlessly studies and integrates the color and fashion trend of the upcoming season to form the basis for each of her new collections. Once the pieces are designed, they are sent to her private stone workshops in India, where she personally handpicks the stones and instructs the skilled craftsmen there on how to cut them so to bring her designs to life. The making and finishing of her designs are done in her own workshops in China where each final polishing is done by hand and the final product inspected manually by a craftsman.

As a result, Piara's products are personalized to meet the ever demanding and changing desires of today's women who deserve to be well taken care of and pampered.